A year around the world!

A year anniversary, is an excellent landmark for our brand to reflect on the positive impact we had on our #BluePlanet, but more particularly on you! So this is the perfect opportunity to thank you all from around the world for supporting our project and following every step of our growth. 

BLUENERY was created as the brand (or more the voice) to a sustainable lifestyle.

We aimed for a fair product dedicated to all ocean lovers to reconnect with nature by becoming aware of the impact of the textile industry on the environment. 

Fair – Environmentally, by using primary raw materials and garment production systems with the least possible impact on the environment. 

Fair – Ergonomically, by favouring ethical production in respect to workers

Fair – Qualitatively, by bringing style and technical aspects to each of our items ensuring a top quality product

Fair – Respectfully, by selling fair products to a price favouring quality to quantity 

So, yes, buying with BLUENERY isn’t only an act of fashion but an action for the Planet. Indeed, buying sustainable fashion is your commitment to a better Planet, avoiding the 2700L of water that simple cotton shirts use to be produced and is responsible for 4% of the world’s waste. Wow! That’s a massive contribution from all of you who have bought sustainable fashion!

BLUENERY also wanted to be a brand that brings together the increasing freediving community to approach their passion for the ocean in a sustainable way. Indeed, we were around the world for the past 12months; not because we travelled a lot making a big footprint but more because our brand has grown sustainably by ensuring centralised shipping or pick-up options; making the #Blueneryfamily worldwide. 

From Nice to Bali, from -139m below to surface, we would like to celebrate this 1st anniversary and celebrate sustainability with you all! We want to hear from you and your stories around the world!! Use the #BluenerYear tag under your pictures with friends while freediving or acting sustainably! …and increase the chances to get reposted by @GuillaumeNery and on the @Blueneryofficial feeds every week until the end of February 2020! 

Please do not forget to take advantage of the 10% discount off our clothes with the promo code: bluenery1

H A P P Y     S U S T A I N A B L E     B I R T H D A Y !

Happy New Year! Happy New You!

Photo: Franck Seguin

Starting 2020 with a smile! This is what BLUENERY would like to wish you all: a healthy and eco-friendly year of joy! This time of year always had been about fun parties and excitement about resolutions. Happy. New. Year: what does this exactly means to us; to be happy about the new coming year? To be happy about the year that has passed?

Well, 2019 has been a milestone for the freediving community, not only because of the launch of our eco-responsible cloth brand but more for the growing movement towards the protection of our seas and its inhabitants as well as for brilliant achievements of some athletes. At BLUENERY, we had achieved to grow the community of depth lovers to follow our blue movement with over 6900 followers from the #Blueneryfamily on social media, coming from 45 different countries of the map, reading more than 200 of our stories spreading the best way to #Ispeakblue, with more than 400 million impressions and by getting involved in the biggest freediving events! Wow! What a year of warrior!

Well, 2019 for the fashion industry was a year of realisation and revolutions. We saw more people than ever before to stand up and take action, with this along climate protests internationally. From Extinction Rebellion to Fridays for Future, 2019 was the year that people stood up to point out governments’ inaction on climate policy and most particularly showing the lack of consideration about the importance of setting a sustainable fashion industry as per its global economic significance and direct correlation with environmental impacts. See more in our report: A new textiles economy: redesigning fashion’s future

So, yes! 2019 has been BIG! … However we have not finished our mission at BLUENERY.

That’s why in 2020, we’re asking you to join us, not just in educating ourselves about the sustainable fashion industry, but in making meaningful, revolutionary change. In a moment so in need of activism, making change can at times feel overwhelming. But at Bluenery, we believe that we need to face our issues, educate ourselves, and then get the people around us to join in and invest in our project! If you would like to invest in Bluenery’s sustainable movement or hear more about our 2020 objectives, contact bastien@bluenery.com

More than anything else, we would like to put your action and contributions under the spotlight for this New Year! Anytime you do a good deed to protect our Blue Planet, just tag #Blueneryfamily so we can hear from you!

With a very warm smile we wish you a Happy New You 2020!

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